A study from the University of Oxford in England had shown that certain sounds have an impact on the perception that we have of the taste of food. This discovery called "sonic seasoning" inspired the British airline British Airways!
Bland food on the plane
According to Mark Tazzioli, head of menu development at British Airways, interviewed by L'Express, a trip to high altitude reduces the taste abilities of passengers by 30%. The English brand is therefore trying to make its dishes spicier and tastier than what is usually offered on the ground. In this search for food full of flavors for the satisfaction of their customers, British Airways has set up a playlist of 13 songs so that passengers on intercontinental flights can musically accompany their meals and drinks. The salty or sweet taste can thus be accentuated by 10%
Madonna for dessert
It seems that the pieces of Placido Domingo go perfectly with the bitterness of the coffee or that Paolo Nutini is perfect to savor a salmon-based starter. For a traditional British dish, it will be necessary to privilege the group Coldplay and we will appreciate better a dessert if Madonna sings in our ears.
In the future, artists may sing songs officially linked to particular foods. We can clearly see Eminem rapping on shrimps and Celine Dion making lyrical flights on cassoulet!
