Attention Nutella lovers! From February 26, limited edition Nutella jars will be available in the Netherlands. More than 650,000 different Nutella jars will be found in Dutch supermarkets. Each pot has a unique design, made with a specially developed algorithm, so that no one pot is the same. Nutella spent two years designing the unique designs. According to an algorithm, the program zooms in and out and rotates the pattern, from which the hundreds of thousands of designs were created.
With the 650,000 different jars, Nutella celebrates the uniqueness of every person. In addition, the Italian hazelnut spread brand wants to put every individual Dutch person in the spotlight and show that everyone is unique and special. There is therefore a pot that suits everyone. Just as unique as they are.
The Nutella jars are for sale at regular sales points, for a suggested retail price of € 2.59 (400 gr.) and € 4.89 (825 gr.).
