It all started in December 2017, when American singer, songwriter, and actor Justin Timberlake posted a video on Instagram in which he noticed that a blueberry fit perfectly into a raspberry. “Coincidence? I don't believe “, he says. What starts out as a joke gradually gains momentum.
In May 2017, Justin Timberlake appeared in an advertisement entitled "This Just In" for the company Bai Brands, of which he is a shareholder and in which he has held the position of "Chief Flavor Officer" since 2016. We can see the singer assembling this which he calls "braspberries", a contraction of blueberry and raspberry (respectively blueberry and raspberry in English). Bai Brands has taken over the concept, and is preparing to market a new raspberry-blueberry flavored drink called Tennessee Braspberry Supertea. This will be available during the month of June and will be added to the list of already existing flavors including:peach, passion fruit, lemon...
Justin Timberlake had previously appeared in advertisements for Bai Brands, notably alongside American actor Christopher Walken in 2017. It was then the first Bai Brands advertisement to air nationally, on the occasion of the Super Bowl. , the most watched event in the United States.
The company, created in 2009, was acquired in 2017 by the Dr Pepper Snapple group for the substantial sum of 1.7 billion dollars. The flavored water market is enjoying some success, both in the United States and in France. Consumers sometimes prefer them to sodas, which are higher in sugar and whose consumption increases the risk of obesity, dental problems, and diabetes.
Justin Timberlake, currently on a world tour following the release in early 2018 of his album Man of the Woods, posted a thank you video on Instagram on Wednesday in which he can be seen tasting the famous drink. "A dream", he admits, "that I was not aware of until it became a reality". So we are not the only surprises!
