In September, a pop-up restaurant rose from the ground in Stockholm. Restaurant Dill was fully booked from the first to the last day. Not surprising:nine courses for 60 euros, a hip interior, top chefs… But restaurant Dill had something to hide.
It was not a fancy restaurant, as everyone thought. Dill was a clever promotional stunt by Lidl. All ingredients used in the top dishes were purchased from Lidl. 'Sometimes you need to change the outside, to get people to discover the inside.'
Watch the video below.
What do you think of the stunt?
