Drinking apple juice whose fruits have not been treated with pesticides, fungicides, insecticides or herbicides is now possible! And it is the brand Sous le pommier, the first sector of French producers guaranteed zero treatment, which offers it! Plain apple juice, sparkling apple juice and apple and pear juice are the three novelties to discover urgently.
What about organic juices, you will probably ask yourself. Contrary to what one might think, they are not totally free of certain treatments such as Bordeaux mixture, a very common fungicide based on copper and lime and not really harmless for nature and for man. Convinced that organic is not the only way to practice responsible agriculture, the apple producers of the Les Celliers Associés cooperative in Pleudihen-sur-Rance (22) have therefore made a somewhat crazy bet:daring create the first French sector certified by Bureau Véritas banning all pesticides, even if it means losing everything if their harvests do not meet the quality requirements that they had set themselves.
Impeccable quality
What drives these new kind of farmers? The producers have set themselves three main objectives, which are the preservation of the French heritage and know-how, to perpetuate the living genetic reserve of the orchards of France and finally to protect the health of all without forgetting animals and bees, insects essential to biodiversity.
Weeding by sheep, nests of insectivorous birds, planting of hedges, tree pruning techniques to reduce diseases… Farmers call on ancestral knowledge that is well known for its effectiveness. This rigor, the result of years of research based on the expertise of the Les Celliers Associés cooperative, founded in 1953, allows them to benefit from the “AgriConfiance” certification, which certifies traceability from field to plate. Doing good to your body without sacrificing the planet does not go without the other! What are you waiting for to opt for Under the apple tree?
