Advertorial – It's a Blend New Day! How nice is it to start the day with a shot of your daily requirement of fruits and vegetables? That seems impossible, but it can be done simply and deliciously:with a slow juice.
Blend New Day has made it its mission:to make healthy living easier. A bottle of slow juice from the company from Twente contains at least 400 grams of fruit and vegetables. 'An amount that you will find difficult to consume without drinking juice,' says Brenda ten Vergert. She founded Blend New Day together with her husband Daniel.
Fruits and vegetables are bottled from the land. It is about pure, fresh and honest juice. No added nutrients or pesticides, because Brenda and Daniel don't like that. Most fruits and vegetables go into the press with their skins and all. This way no vitamins and minerals are lost.
All juices are traditionally made on a beautiful estate in the outskirts of Haaksbergen. Juicing is a labor-intensive process. The ingredients are sorted, washed and cut if necessary. The pulp remaining in the sieve of the press machine is not discarded carelessly. It goes to a farmer in the area who gives it to his cows, they love it. Much more can be done with the residual product, but that is for the future.
Ice cold
What is special is that the organic vegetable juices are frozen directly to 20 degrees below zero. This preserves all vitamins. Brenda:'Most juices for sale in the supermarket are pasteurized so that they have a longer shelf life, which we absolutely did not want. Heating destroys many good qualities. We want to let the vitamins, enzymes and minerals do their job.' That immediately explains why the company has opted for slow juices and not, for example, smoothies. 'When making a smoothie you already lose two thirds of the vitamins. With slow juices, 90 percent remains intact. In addition, your body can absorb these nutrients much more easily. With a smoothie, your intestines have to work harder because of all the fiber in the juice. Slow juices contain only soluble fiber. The insoluble ones remain in the pulp', explains Daniel.
Oiled body
Blend New Day presses different variants. The sweet drinks (sweet) contain more fruit. An intermediate type (full) contains more vegetables and there are juices with mainly vegetables (pure). Every ingredient in the bottle does its job. The vitamin A in carrots helps to repair the skin. Ginger, for example, has an anti-inflammatory effect. The benefits of vegetable juice are many. You get more energy from it. It makes you fitter. You have less appetite for fast sugars. The "four-hour dip" is gone. Your skin becomes more radiant and your hair shinier. You help your resistance. 'Your body becomes a well-oiled machine if you regularly drink slow juices', say the entrepreneurs.
But above all, a vegetable drink should also be tasty. New flavors are subject to an inspection. A test panel, with the three children as permanent members, regularly tastes whether the combinations of fennel, carrot or kale are suitable. 'We think it is very important that the juices are easy to drink. Your mission may be to make healthy living a lot easier. It has to taste and look nice in color', says Brenda. That is not always easy. 'With vegetable juices it is a matter of getting used to and recognizing. The taste develops. Our children started with the sweeter flavors and now enjoy a drink with beetroot, cucumber and celery just as much.'
For more information or to order the juices, visit the Blend New Day website.
Text and image:Blend New Day
