Foodies, chefs and health freaks have one thing in common; they post everything on social media with the accompanying hashtag. A global social intelligence company has examined which food trends are discussed on social media, and which trends are the biggest. If you're still in doubt about the power of veganism, this list will probably surprise you. Influencers discussed vegan and gluten-free dishes more than vegetarian ones.
Mentions of influencers:
Vegan 54%
Gluten free 24%
Vegetarian 22%
The top five foods within influencer conversations in 2018 – chicken, chocolate, cheese, cake and salad – may be surprising when we see the prominence of veganism in the analyzed diet conversations. Here's the top 25, labeled with foods that are vegan or have popular vegan alternatives:
Chicken
Chocolate
Cheese
Cake
Salad
eggs
Cream /ice cream
Butter
Burgers
Sauce
Pasta
Garlic
Sugar
Pizza
Soup
Pork
Lemon
Bacon
Fish
Salmon
Avocado
Peanut butter
Cake
Broccoli
Zucchini
More than 50% of the list is a vegan product or has a popular vegan alternative – the vegan diet offers a lot of variety and many of the products we associate with being meaty or dairy are still accessible to vegans.