" As per usual ? ". This is what we could soon hear before placing an order in a KFC. The American restaurant chain has teamed up with the search engine Baidu to set up a facial recognition device in a restaurant in Beijing's business district.
This "smart restaurant" has order kiosks that scan customers' faces so they can recognize them and remember their previous orders. This system also makes it possible to identify the age, sex and mood of consumers in order to suggest suitable menus to them. A 20-year-old young man will be offered a hearty meal, including a chicken burger, chicken wings and a coke, while a 50-year-old woman who has come for breakfast from take porridge and soy milk. These suggestions can obviously be refused by the consumer, who remains the sole master of his order.
If this facial recognition device has the advantage of saving time for customers in a hurry, it can also question, since KFC has not yet expressed itself on the processing of this personal data.
