Currently served at Burger King in Miami at a price of 3.99, Burger King's new sandwich has caused a stir far beyond the American borders. Especially in France where Internet users have had a great time denouncing the offense against this emblem, this pillar of French gastronomy. "Wars have been declared for less than that! "To arms citizens! » … But let them be reassured, the marketing of this burger is not yet planned in France.
One question now remains:what is the origin of this marriage of flavors that is clearly too original for our French taste? The answer ! Burger King has teamed up with the Impossible Foods brand , a specialist in vegan alternatives to meat whose popularity continues to climb across the Atlantic.
Audience targeted by McDonald's competitor:Night owls! ". Let you be studied nt, parent, shift worker or gamer, up all night, Burger King wants to be there for you in the morning. », Indicates the brand in a press release.
So for the moment marketed in the United States where it is very successful, the Croissan’wich could therefore still break out in Europe and appear on the menus of Burger Kings in France. Which will obviously provoke the ire of some; when other more philosophical people will no doubt point out that the ham and cheese croissant has been a classic in our bakeries for decades.
